SIR is a contemporary women’s wear label that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile.

The collections draw inspiration from musings past and present to create fashions that reflect the now, but are forever wearable. SIR the label is located on Pittwater Road, only one block back from Manly Beach, one of Sydney’s most popular and beautiful beaches.

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